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Global mindset can be defined as the ability to perceive and decode behaviors in multiple cultural contexts.
FORBES: Being Global II: Global Leaders Have a Global Mind
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Global mindset is thus the capacity to appreciate the differences among cultures and bridge the interfaces between them.
FORBES: Being Global II: Global Leaders Have a Global Mind
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Most companies miss this, as the RogenSi Global Mindset survey illustrated last summer.
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Leaders who possess a global mindset are able to view situations from a variety of perspectives, develop trusting relationships with individuals from different contexts, and identify promising routes to successful collaboration.
FORBES: Being Global II: Global Leaders Have a Global Mind
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Developing a global mindset does not come free, however.
FORBES: Being Global II: Global Leaders Have a Global Mind
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The first of these is a global mindset.
FORBES: Being Global II: Global Leaders Have a Global Mind
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For over fifty years, IESE has been at the forefront of management education, developing and inspiring the global mindset of business leaders, with an emphasis on placing people at the heart of managerial decision making.
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While some backgrounds and personality traits can predispose certain lucky people, a global mindset needs to be constantly developed through intentional study, first-hand experience, and assembling networks of friends and contacts in different parts of the world.
FORBES: Being Global II: Global Leaders Have a Global Mind
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Mastering this evolved global marketing mindset could be what defines the most successful brands of the next decade.
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If you are managing the growth of a global brand you ought to know these boys and the millions of young people who aspire to the same mindset.
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