The monopoly of the global ad agency networks on working with global marketers is about to end.

FORBES: Honey, I Shrunk The Agency

Common in Europe for about a decade, more U.S. based global marketers are now switching to decouple implementation from creation.

FORBES: Honey, I Shrunk The Agency

The "brand umbrella" is important especially for global marketers, says Erin Nelson, senior vice president and chief marketing officer of Dell.

FORBES: CMO Summit

For global marketers, take note of the fact that although brand awareness is rising, there seems to be little sign that brand loyalty is following suit.

FORBES: China Is Embracing Thousands of New Brands. Hello Opportunity.

Not surprisingly, the differences between them and their American counterparts are vast and present both challenges and opportunities for global marketers. (In fact, the findings were so intriguing and vital to success in China that we decided to write a book.) What follows below are some of the key findings.

FORBES: The Tale of Two Digital Generations: Young Chinese and Americans

The global internet will increasingly be defined by Facebook, Google and Twitter, representing a tremendous opportunity for marketers to build brands on a truly global scale.

FORBES: Facebook Should Install Google+ Buttons Soon

Finally, I asked this perceptive veteran of global marketing what lessons could he share with other marketers.

FORBES: MasterCard Moves Forward By Going Back

Remarkably, an overwhelming 82 percent of marketers now believe this is an attainable goal in the current global economy.

FORBES: Why 2013 Is The Year Of The Marketer

For brand marketers, Facebook is now working with every one of the Ad Age Global 100 advertisers .

FORBES: By The Numbers: Everything You Want To Know About How Facebook Ads Fared In Q4

One global consumer goods company told us recently that Facebook was getting worse, rather than better, at helping marketers succeed.

FORBES: Facebook Needs To Take Marketing Seriously