Global Cool also have their sights set on India as part of their mission to sign up one billion people to their lifestyle campaign.
The Department for Environment, Food and Rural Affairs (Defra) has named just four offset providers that meet its new guidelines - Pure, Global Cool, Equiclimate and Carbon Offsets.
Forget for the moment that even after 150 years of global warming, global temperatures remain strikingly cool compared to the temperatures that have predominated during most of the history of human civilization.
Although they now have a friend in the White House, the cold economy and cold winter will cool public ardor for global warming initiatives.
While candidate Obama was decidedly cool to this solution to global warming, he did embrace it after his election.
Look for OnAir service to drop initially on short flights in Western Europe, though Airbus intends to take it global -- if the FAA's cool with it, anyway.
ENGADGET: Airbus gets Euro approval for in-flight calling system
Ken Caldeira of Stanford University, another of the authors, reckons that it may be feasible to place sulphates in the stratosphere near the poles and thus cool the Earth in a place where global warming manifests itself most strongly, though that would scarcely please the Russians and the Canadians.
Let's say you want to keep your mansion cool but don't want to contribute to global warming.
Lomborg, author of the book "Cool It: The Skeptical Environmentalist's Guide to Global Warming, " believes the cap-and-trade approach favored by Flannery and others is doomed to failure.
And the nuclear-winter hypothesis (that the smoke from fires caused by a global nuclear war would blot out the sun's rays and thus cool the earth catastrophically) owes its origin, at least in part, to observations of a planet-wide dust storm on Mars.
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