If there's one company in Scotland well placed to achieve the goal of being both a global player and a global consumer brand, it's probably Skyscanner.
"We believe the EU should be more of a global entity and Turkey will contribute its position as a real global actor, not a European project, but more of a global project, " he said.
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In other words, they ran abnormally high public sector deficits - peaking at deficits in the UK, US and parts of the eurozone at 10% or more of GDP - to prevent a global recession becoming a global depression.
All very well, the sceptics reply, but even with a global economy the world is not a global country with a global set of laws, a global police force to enforce them and a global judiciary to try wrongdoers.
But a positive effect of globalisation is that you can have a language that is spoken by only five or 50 people in one remote location, and now through digital technology that language can achieve a global voice and a global audience.
One argument says that it behoves any country that wants to be a good global citizen to contribute to a global police force and not to hitch a free ride from America.
One of these proposals is the development of a global programme aimed at greater protection and restoration of vital ocean and coastal habitats, and of a global blue carbon market as a means of creating direct economic gain through habitat protection.
"What was driving deforestation was a global market for cows or a global market for coffee, " Conrad said.
But the preparations for convertibility are also a sign of Chinese strength, as China, now the world's second-largest national economy, recognizes that as a global power it must have a global currency.
It was a global -- it was a global exercise, even though this particular report that -- briefing, I should say, that was prepared and given to the CIA focused on Iraq and al Qaeda because, as I said, that kind of fell out incidentally from the work that they were doing on global terrorist networks.
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"We are and want to be a global tour, because golf is a global game, " Whan said.
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Brands (NYSE:YUM) have designed Pizza Hut and KFC menus that include both a global and a local component.
But Liverpool will have a bigger impact because it will take on a global presence, rather than merely a global position.
Other companies have been slow to adapt to this new mind-set, caught in pseudo dilemmas, swinging between a global and a local leadership strategy.
It's a global problem, and we need a global solution, and we need the help of all the Muslims, 25 percent of the world's population, to help us uproot this problem.
Mr Harvie called for a legally binding global treaty which made 2015 a global peak year for emissions and he said there was a need for support for low carbon development in poorer countries.
The debate regarding the trade-off between a global and a local strategy is misplaced because it views value propositions crossing national borders as products per se rather than as bundles of global and local characteristics.
"Fish-farming on a local basis exists throughout Southeast Asia, but to become a global presence a firm must overcome this obstacle, " says Gerald Bassleer, managing director of the industry's trade group, the Ornamental Fish International in the Netherlands.
So the fact that in a global economy a problem in Europe could affect our economy only reminds us and reinforces the fact that we need to take every measure we can on the issues that we control, to ensure that our economy keeps growing and it keeps creating jobs.
For a natural disaster to represent a global threat, it has to act on a global scale.
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Cyberattacks are a global challenge, and NATO can contribute to a global response.
While running the now-defunct WB network, which he left in 2004, he commissioned a show called Global Frequency, a sci-fi adventure about a secretive global organization.
It presupposes that there is such a thing in a chaotic system as a "global climate" from which a global mean temperature can be calculated and that it can in any way measurable with any accuracy.
Over the last year or two, a global consensus has come together that this is truly a global problem and that responding is urgent.
The IMF itself tried to press the concept on a global level with a "first" report on "Global Imbalances" in 2007 that was, Mr. Leipold points out, also the last to date.
The energy crisis is a global problem, so it makes sense for us to seek a global solution.
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The reality is that the economic crisis we face is no longer just an American crisis, it is a global crisis--and we will need to reach out to countries around the world to craft a global response.
The UK's commitment to make our fair contribution to reduce emissions in line with keeping global warming below a 2C rise gives a very clear global carbon budget, and hence a UK budget: in other words, how much carbon we can put into the atmosphere over this century.
But the experience of private industry is that severe international competition tends to produce a few global winners, and a lot of global losers needing to be bailed out or left to fail.
Your mission is to create a cohesive global brand presence that captures all the scale of operating a brand at a global level.
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