Tall department store buildings inundated with thousands of boutique stores and mom-and-pop shops sell familiar global brands like Nike and DKNY.

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But Psy's success was softened by the growing global popularity of Korean pop music, or K-pop.

CNN: Psy: One-hit wonder or K-pop breakthrough?

What these new Starbucks stores are doing is ditching the corporate brand so they can pretend to be one of those genuine mom-and-pop stores, while still earning money to feed the global enterprise.

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But now K-pop has South Korea punching way above its weight in the global music business.

CNN: Psy: One-hit wonder or K-pop breakthrough?