His father, Ravi Pazhani, a slight man with metal-frame glasses, sat behind him.

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Conte, who is sixty, has a thin mustache and wears small wire-frame glasses that give him the appearance of a barrel-chested laboratory chemist.

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Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.

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He looks the part, too, with his tiny frame, balding head and professorial glasses.

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Next year Sands plans to unveil glasses with detachable art -- stuff that comes off the frame and turns into pendants and lockets.

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