Sony is launching 27 new Bravia TVs this year, some using Corning (GLW) Gorilla Glass for strength and durability.

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This creates a material that combines the strength of glass with the toughness of metal, resulting in a very strong material.

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We've just spent some time with Corning, which is showing off the strength of its third-generation Gorilla Glass.

ENGADGET: Corning demonstrates how strong its Gorilla Glass 3 really is (video)

Collins noted that Gorilla Glass can be molded into curved designs and multiple shapes without losing its strength, and he questioned whether the same could be said for manufactured sapphire.

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