The front sports a glass surface with three capacitive buttons and the back showcases the company's Crystal Reflection process -- an attractive patterned glass-like finish that's a bit of a fingerprint magnet.
While it's already being used in art galleries and inside cameras (as sensor covers), Nippon Electric Glass is pushing hard to get its invisible glass featured on mobile devices -- the selling point here is simply to achieve the effect of somewhere in between glossy glass and matte glass, so that you'd get the best color vibrancy with minimal reflection.