In short, give your customers a reason to buy into your brand and correct people who say they have "a TiVo" when they mean a generic DVR.

ENGADGET: Ten years of TiVo: how far we haven't come

Above all, give your customer a reason to return.

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Does your communication idea give her a reason to engage, a reason to care, and a reason to share?

FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages

Give the college a reason to want your child, and an easy way to understand and remember their hook.

FORBES: Last Minute College Admission Do's & Don'ts

People love to hear about deals, special offers, and coupons and if they will be out shopping why not give them a bigger reason to come visit your store.

FORBES: 100 Million-Plus Consumers Shop Local on Small Business Saturday

So while "social credit" is one reason people give -- you can display the Giving Circle on your blog, too -- another is the hope that it will inspire others to do the same.

CNN: Social networking adds new friend: Philanthropy

So it's cutting the price and saying if you're dissatisfied for any reason, you can return it - so long as you can get your kid to give it back.

NPR: Mattel Cuts Price of Recalled Polly Doll