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While Malaika got its start through word of mouth, school presentations and Tupperware-style bracelet parties, two start-ups are attempting to give it, and other charities like it a national platform.
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Adding colourful variation, Michael Felse of the English Democrats said he would take it all but give 26% to charities in Salford so he could "have a confrontation with George Osborne on how much people can give to charity".
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Specifically, he believed that it contractually required him to give to specific charities or foundations, versus morally binding him to donate at least half his wealth during his lifetime, or at his death, to causes he saw fit.
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Bahlsen has agreed, saying it will give 52, 000 packages of cookies to 52 charities, with institutions able to apply for the cookies through Friday.
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Mr Leslie wound up his speech for the Bill by saying it would give charities and voluntary groups a ready source of income if they were to empty bottles and cans.
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