Take a high-performing marketing person and give them an assignment that couples them with operations, for example.

FORBES: Risk Assessments: The Most Important Effort You're Doing All Wrong

Give them an open-ended assignment, like Figgie International, and it is bound to end in tears.

ECONOMIST: Management consultants and their clients

Years later, in the mid-1980s, with the U.S. once again strong and confident, Malcolm Forbes, my late father, wrote an editorial in these pages suggesting that President Reagan give Richard Nixon a diplomatic assignment dealing with arms control and Russia.

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