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He was there to tell his story, share with others how to create viral videos online and also to give them a few lessons on how to dance to Dubstep, which is a type of electronic dance music, which originated in South London, United Kingdom.
FORBES: Marquese Scott: An Overnight Sensation?
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Some Broadway musicals conclude with a de facto all-theater dance party that forces the audience into a standing ovation (which they'd give anyway because that's just apparently standard now).
WSJ: Culture City: Eats and Tweets in the Seats
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In Liverpool, the nightclub Cream is hosting a dance party with Fat Boy Slim and Pete Tong while The Christians and Echo and the Bunnymen give a free concert in the city.
BBC: UK's party of the century