It is appropriate that it is the Gitanjali Group that is introducing this ATM concept.
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Players like Gitanjali Gems say they will not be affected by the excise duty because they are branded players.
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Moreover, Gitanjali owns top diamond brands like Asmi, Nakshatra and Gili, which are growing at the rate of 50% to 100%.
In 1990, he went to India and joined Gitanjali Gems, an outfit in Mumbai owned by his uncle Mehul Choksi whom Modi regards as his mentor.
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Gitanjali already derives 60% of its income from overseas operations.
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