Barbie drives the U.S. boys and girls toys division, which makes up more than a quarter of sales.
Although global Barbie sales fell by 9% in 2008, battering profits at Mattel, her maker, Barbie topped the 2008 survey by America's National Retail Federation of the most popular girls' toys, relegating even the Nintendo Wii to fifth place.
ECONOMIST: The versatile pink princess has moved with the times
Debbie researched and tested construction toys with young girls, realizing that adding a reading element would appeal to young girls more.
Lego is also renewing its portfolio of products, and plans to launch toys specifically designed for girls.
It looks like he's got a lot of toys for good boys and girls.
To those travelers, Disney is merely a commercial machine built to sell tickets, overpriced toys and a stereotype of girls as princesses.
What she needed was proof positive that toys could in fact revolutionize gendered toys and our expectations for young girls.
So right now he's delivering toys to the good little boys and girls in Latvia.
Well, it looks like Santa has got a lot of toys ready for good little boys and girls, so -- but Santa only comes to your house after he knows you're asleep.
Well, it looks like Santa is out and about, and he's busy this year delivering toys to all the good little boys and girls.
Newsbeat went to meet 13-year-old Georgia Woods who, with her mobile phone, laptop and the cuddly toys on her bed is like most other girls her age.
The idea of actually having a tea party, at least at home, has long been relegated to the world of little girls, as a social occasion with dolls, stuffed toys and perhaps a semicooperative pet or two.
FORBES: Why The Tea Party Will Always Seem Lightweight: It's All In The Name
They sacked their founding manager and abandoned all restraint, endorsing anything that plausibly could be sold to this market: snacks and drinks, cameras, toys, makeup, perfume--even a Spice Girls deodorant.
Since the character first appeared in 2005, there have been at least 46 "Fancy Nancy" books from publisher HarperCollins, with over 20 million in print, spawning a number of popular dolls and toys, and becoming a must-have birthday party theme for all the fanciest little girls.
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