He divided the brand into age segments and made sure that almost every line had a story attached to it to encourage girls to buy more accessories and play sets.

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There are gift wrappers from Rodarte, Christmas balls from Jason Wu, a lunch box with a funky pattern from Tory Burch, a cool skateboard from Derek Lam, dresses for girls from Marchesa, pet accessories from de la Renta, preppy blazers from Thom Browne, spiked accessories from Eddie Borgo and many more.

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Using the offcuts of fabric donated by the concentration of clothing factories in the neighborhood, the Retalhos Cariocas girls produce a range of sandals, bags and accessories with a uniquely Rio spirit of tropical color and joie de vivre.

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