But Devin had a genetic condition called Hutchinson-Gilford progeria syndrome, also known as progeria, which causes premature, accelerated aging.

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"If everyone is going crazy about one event or moment of the telecast, we know what video clips to post to the site, " Ms. Gilford says.

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According to Gilford's Alexander, the company also wasted too much management time and millions of dollars on expanding into noncore businesses and on a fruitless golf-ball patent-infringement lawsuit against Titleist.

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Karin Gilford, ABC's senior vice president of digital media, says an outside company has been hired to monitor the tweets that will appear on the Oscar site to weed out spam and offensive content.

WSJ: Tweeting the Oscars: I'd Like to Thank My Twitter Followers

The auto action seems a transparent pitch to sell high-end sports cars and inject a little momentum in a movie that's equally content to dawdle over its morning coffee, shooting the breeze with amusing (or at least semi-amusing) supporting players like Ray's deputies, ornery Mike (Luis Guzman in the Walter Brennan role), bumbling Jerry (Zach Gilford), and sexy Sarah (Jaimie Alexander).

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