In interviews with FORBES in late December, Zennstrom and Winbladh laid out the case for how Wrapp plans to reinvent the gift card business.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
Wrapp gets a commission when a gift card is redeemed.
Wrapp allows you to give your friends not only paid gift cards, but also free gift cards.
FORBES: Wrapp: Gift Card Startup Gets $5M From Greylock
One novel feature of Wrapp is the ability to give your friends not only paid gift cards, but also free gift cards.
The basic concept is to tie giving gift cards to Facebook.. The social gifting service works like this: On the Wrapp site, you can sign up for the service for free using your Facebook account.
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