It actually first came out in October as a gift idea -- presumably for the guy who doesn't mind sleeping on the couch.

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Another holiday gift idea: give family and friends a museum membership.

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Gift cards are the ultimate last minute gift idea.

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The core idea: gift giving is a fundamentally social act.

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"That's the idea of a gift, " said Tracy Edwards, who oversees buying for the Barneys children's department.

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Fry said his mother would "love the idea of a gift that supports a conservation project here in England".

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In Texas, we actually know it is a good idea to look a gift horse in the mouth.

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Then, when Babson asked him for a bigger gift a few years ago, DeMello, still with little cash, had an idea.

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This is the idea behind Swellr, a Boston-based startup that lets consumers buy gift certificates online, use them at local businesses and decide which school benefits from the transaction.

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The idea is that retailers can generate store traffic by luring in customers with free gift cards in hand.

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