Collectively, these businesses design, produce and sell greeting cards and other related products, such as gift bags and party supplies, through numerous distribution channels, including mass merchandisers, drug store chains, discount retailers, card and gift retailers, and supermarkets.

FORBES: Higher Prices Still In The Cards For American Greetings

This means that the distribution from the IRA would be recognized as income by the account owner, and the gift would later be included on his or her tax return as an itemized deduction.

FORBES: The IRA Charitable Donation in 2012