As print magazines continue to fight digital offerings, their job is getting more complicated.
And, with the emergence of cloud technologies and mobile devices, things are only getting more complicated.
Environmental advocates say the solar industry needs greater transparency, which is getting more complicated as manufacturing moves from the U.S. and Europe to less regulated places such as China and Malaysia.
From print advertising and the Mad Men era, to the new world of digital and social media marketing, advertising has been getting more complicated for marketers every decade for well over 100 years.
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"Naming is getting more and more complicated because everything you do is global, " says Allen Adamson, the managing director of brand consulting firm Landor Associates in New York.
"They're succeeding at some of the big but simpler problems and really just getting started on more complicated secondary pollutant problems, " said Chris Nielsen, another researcher on the project and executive director of Harvard's China Project, which focuses on the atmospheric environment.
With all three, getting online was only a bit more complicated than making toast, vacuuming the floor, or drying clothes.
And, it takes a lot of drive and guidance, so in that sense is more difficult and complicated than getting smacked upside the head.
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Getting an equity stake in return for capital is more complicated to understand and, while the reward can be greater, so, too, is the risk.
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The obvious answer is that the tax code has gotten more complicated, while the IRS has made getting an extension easier.
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