"Polo doesn't get very much television support outside of Argentina, so it's hard for it to become completely mainstream internationally, " Pieres said.

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Despite festival organisers trying to get the message across that Glastonbury itself is very much "open for business", it is something all acknowledge will take time.

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"When companies get on the treadmill beating the drum for more earnings growth, it's very tempting to invest too much capital in unrewarding, mature or risky businesses, " says Bennett Stewart , senior partner at the Stern Stewart consulting firm.

FORBES: Whats the Hurry?

But I think the thing that I think is concerning on some of these things is when you get so much attention for this, what does it really do to the kids, because you're being very critical of the father of your kids.

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