"We want to see how many more people we can get to go to the cinema more often using price as an incentive, " he said.

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Nobody told me that three years on I would only get to watch DVDs rather than go to the cinema.

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We doubt we'll see any reduction in ticket prices, but the process of bringing new movies to theaters could get easier very soon as five major studios have signed on with the Digital Cinema Distribution Coalition (DCDC) to use its satellite distribution network.

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Beyond restoration and preservation, the World Cinema Foundation is committed to making sure their refurbished movies get seen, Jones said.

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