"It creates another competitor in Google and lets somebody with all the resources of Google get to market, " Davis says.
And for smaller independent players, having a relationship with the giants has been the only way to get to market.
Using existing technology and applying it differently can also be a cheaper and easier way to get to market than "re-inventing the wheel".
In future, says Mr Kleisterlee, products and services will have to get to market much faster, to ensure that Philips catches their fastest-growing phase.
Expect modest sales to existing Nokia customers once swifter rivals announce their holiday season devices and get to market ahead of the new Nokias.
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It could be a risky way to get to market, though.
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What caused us to be a success was that very early on we didn't just license patents, we enabled the manufacturers to get to market quickly.
To keep down price rises, and thus ease the political process, governments should employ a second tool: spending to help promising new technologies get to market.
Result: AMX's total procurement costs have dropped 20% and new products take just 7 months to get to market versus 15, says AMX operations head Carl Evans.
To review: lorcaserin is still a potentially approvable drug, but it could take a long time to get to market and approval is by no means a sure thing.
Even if energy scarcity were the root of California's problem, opening Alaska to new production would not solve it: oil found there will take a decade to get to market.
What all three have done, in differing degrees, is to swap innovation for execution, which should, in theory at least, lower risk and make it quicker to get to market.
In order to get to market quickly and deliver the highest quality device, it was critical to collaborate with an expert like Wind River who possesses deep automotive and Android experience.
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But Ofcom has now promised to help both companies get to market sooner by more swiftly relocating television and military communications which are currently camped on the frequencies earmarked for 4G.
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Although Microsoft has been late to smartphones and tablets, with all their money and size surely when they do get to market they will beat these upstarts Apple and Google, et. al.
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What we're trying to do is reduce the time it takes to get to market with a new product anywhere between six and 12 months, depending upon the size of the program.
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Already, all major pharmaceutical companies are spending billions of dollars in research and development for every drug they manage to get to market, and the discovery effort is only getting more expensive.
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How difficult is it for new drugs to get to market in the U.S.? A new heart drug from Daiichi Sankyo and Eli Lilly is likely to be seen as a test case.
Even if these medicines get to market, it seems unlikely that they will replace the sales that Wyeth will lose as existing blockbusters face generic competition, according to Barbara Ryan, the pharmaceuticals analyst at Deutsche Bank.
Moreover, the iPhone 5 is going to be available for pre-order by Friday, and available by next Friday for purchase in the US, Canada, UK, Germany, France, Australia, Japan, Hong Kong and Singapore, while competitors are slower to get to market.
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Also, an initiative -- related initiative of putting entrepreneurs throughout the region together with universities but also with one another so that the ideas that are created in labs, be it in the United States but around the Western Hemisphere, can get to market more effectively -- again, underscoring the importance of competitiveness in the Western Hemisphere.
But Fisher did pull every lever inside Kodak to get Advantix to market right.
But investors and patients could win out, as small drug companies take less risky--if somewhat longer--roads to get medicines to market.
Most analysts expect that if Genzyme gets orphan designation for Fabryzyme, Transkaryotic is unlikely to get Replagel to market any time soon.
Many publishers, for example, still take far too long to get books to market in print or electronic form, missing valuable opportunities.
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Maybe it will be the inability to get product to market because it's so hard for North America to enhance its intake and distribution network.
In the last year Komen, taking a page from the patient power brokers, has refocused its research efforts to try to get treatments to market faster.
As the company failed to get products to market and stop its long slide, its longtime co-chief executives, Mike Lazaridis and Jim Balsillie, stepped down from their posts.
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