Yet executives whose ineptitude or laziness makes their companies ripe for takeover also get rewarded sometimes.

WSJ: In Defense of the CEO

The UK's Linx hopes to get the improved code adopted by Ripe - the international body that draws up policies for net firms in more than 90 nations.

BBC: NEWS | Technology | Net firms set sights on spammers

And if you get movement marketing right, there are potentially millions of people who will be ripe and ready to hear what your brand has to say.

FORBES: Advertising 3.0 - Movement Marketing