But we said, 'We're going to get out of here, we just have to take it one step at a time.
Seeking validation forced us to step away from the whiteboards, get out of the building, and finding out what an audience really valued about the product we proposed to create.
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The first step is to get highly radioactive water out of the flooded basements of the units' turbine plants, then figure out how badly the equipment inside has been damaged.
The simple step of reaching out to borrowers before they get into trouble can be very productive.
We all knew that something needed to be done to get her out of this depression, but nobody wanted to take the first step.
In aligning sales and marketing, understanding the archetypes of their respective leaders is a critical first step in figuring out to get them to work better together.
They go the extra step of offering the customer tailored information about how they can get more value out of their card and their relationship with American Express.
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And we hoped that, as the economy worsened, Labour's voice would get louder, more forceful and that Ed Miliband would step up and speak out against the tearing apart of communities and families as they face insecurity and uncertainty.
With NaNoWriMo well underway and writers around the globe hammering away at their keyboards like crazed woodpeckers trying to get at that tasty grub hidden just out of sight, I thought it might be a good idea to take a step back for a second.
It would not address the crucial issue of which governments are solvent and which are not. (Though it would provide a forum for doing that.) Nor would it get the ECB out of the business of rescuing governments - though at least it would now be doing so at one step removed.
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