Then Shaq left for Los Angeles and the team fell far enough to get the number one draft pick in 2004.

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In her new book, Renegades Write The Rules, hitting the shelves today, we get a glimpse at the wild ride that has led her from working for a professional basketball team to be one of the most followed people on Twitter and the leader of one of the most well known social media and digital agencies out there, Digital Royalty.

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If building an A-team is one of the critical ingredients for success in a new assignment, why not get started on it right away?

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