Penalties imposed on tickets that get changed add up to a lot more than tickets that are canceled and never reused, because customers typically have a year to reuse the value of a canceled ticket.
And in this case, the hybrid model has nothing to do with overhead cams and internal-combustion horsepower but everything to do with using IT-driven insights to get NASCAR fans to buy moretickets and engage more actively with the sport.
While the MGM Grand concierge desk, in the heart of Las Vegas, does do more than its fair share of snagging hard-to-get tickets, "A concierge is more than that, " she says.
While they may behave in a predictably rational fashion when buying gasoline or airline tickets--a lower price makes them more willing to buy--they get turned around when they go to Wall Street.