Pell says that Powerset's understanding of language means his search engine can actually reward users' full-sentence queries with more relevant, meaningful results than they get from the big search engines now.

FORBES: Magazine Article

Google gave web site owners some tips for optimizing their sites, which were part common sense and part its observations of how Instant Previews preformed during testing (short answer: users are 5% more likely to be satisfied with their search results if they get to preview the sites).

FORBES: Instant Previews Can Mean Instant Rejection

While JDate doesn't publicly release its algorithms, at the time of my experiment I observed that the more popular profiles come up higher in search results, allowing one to get a quick-and-dirty ranking of who's hot (or not).

WSJ: Hacking the Hyperlinked Heart

These firms advise companies how to design their sites to rank higher in search results or to bid more wisely on ad keywords or craft ad copy that will get clicked on more often.

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