Although hard skills like sales and software knowledge can get you through the door, more companies are asking for soft skills as well from job candidates, finds a recent study by Millennial Branding, a consulting firm in Boston.
Hence, a small logo on a jar of coffee means politically-minded consumers get to pay more for their daily cup, comfortable in the knowledge that the farmers who grew those coffee beans receive a decent price for their crop.
Still, that was then and this is now, so let's turn the question over to you once more to see if we can smash our heads together and get some knowledge to fall out.