Medtronic has long had to wrangle with Medicare, America's government-sponsored health insurance, to get it to cover the use of new devices, and to persuade short-term-oriented managed-care companies that expensive devices can yield long-term savings.
Instead of focusing on how to specifically communicate what they want the audience to remember and testing the results, they try to just get through it and cover all the bases.
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GH, like me, wanted to get it out that the source had broken cover to claim that AG misrepresented him.
Furthermore, a reform that makes it difficult for the unhealthy to get affordable cover is likely to prove politically unsustainable.
This was a fascinating story to get to cover -- and I found it became dinner conversation among friends in India -- curious to hear what I was finding.
You just may need several billion dollars to get Congress to listen and the media to cover it, tear it apart or endorse it.
But if this Committee is going to accuse me of misleading Parliament or being complicit in a cover-up, it should get its facts right and conduct a fair process.
Heavy rain fell during the several minutes it took to get the tarp under control and cover the infield, with the grounds crew joined by security and other ballpark personnel.
It doesn't get much different underneath the cover either.
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You can either pull it up high and cover your upper half, in which case your feet will get cold, or you can leave it low, have toasty feet, but find yourself freezing further up.
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"I'm living off of my credit cards right now, and even when I get the money I'll have to use it to cover what loans I had to take out, " she says.
"I'm living off of my credit cards right now, and even when I get the money I'll have to use it to cover what loans I had to take out, " one veteran told Forbes.
But unlike in the Carling Cup final, this time Villa did not get a penalty when the striker was brought down by Jon Mikel Obi, who was in all likelihood the last man as it seemed Paulo Ferreira was unlikely to get across and cover.
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Perhaps we can get Tina Brown to make one up and put it on the cover of Newsweek.
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First to get into the euro, then to cover up the damage it was having and more recently to avoid the difficult questions of what should be done about it.
"It means there is more light penetrating through the ice - that depends to a high degree on the snow cover but once it has melted the light can get through, " Dr Gerland said.
Dignity will not get you a high-profile apparel contract or a magazine cover and it does not ensure a post-playing career as a blustering talking head.
But we want to get to a point where we don't need the media to cover it.
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It may seem like an artist should get paid if his song, whether a cover or something else, is imitated elsewhere, but this is "one of those holes in the law that just doesn't end up giving the owner of the sound recording copyright much in the way of rights, " Lemley said.
We gave Apple's latest some face time in Distro's first special edition and now it's time for Google's little green robot(s) to get the cover treatment.
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Arguing that choice tends to be available only to those with the means to choose, and as such is too often a cover for privilege, they insist that the state really can get things right, provided it is managed better.
It is concerned that, should it ever get around to building its space plane, the definitions in the bill may, or may not, cover its vehicle.
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