Webber, 32, has been working to get strength back in his leg and as well as improving his fitness in the pool and on a static bike, he has been using a cryogenic chamber to help knit the broken bones together.

BBC: Webber back to test Red Bull car

Boutique properties like the Soho House were the first to get in on the action, and other hotels followed suit, from Hotel Frasano's Phillipe Starck-designed rooftop pool in Rio de Janeiro to the Joule in Dallas, where part of the pool hangs off the building.

CNN: Spectacular hotel rooftop pools

In this context, reputation is a veritable equity pool for companies to draw on when, for whatever reason, they do get caught in the regulatory crosshairs.

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