And what he found was that the mere fact that people get closer to each other stimulates all sorts of productive behavior, behavior which produces tangible results that grow at an exponential rate.

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Rather, the site was built to get people who know each other to become closer.

FORBES: The Anti-Bucket List Scenario

On what had to be the coldest night in the history of the ball drop, we shivered next to each other waiting patiently, with a few thousand spectators, to get one year closer to the millennium.

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And no matter how much we stopped playing with each other, and tried to get away from each other, it's the magnet -- it pulls us closer.

CNN: STORY HIGHLIGHTS