In fact, lesson one: you will never get bored in the job!

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But at some point, even they might get bored running one another in intellectual circles over issues that will never be resolved so long as people believe that being human can be fully accounted for with economics.

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"When helping to oversee a reading group with my eldest child, I realised that sometimes when reading books children would read in a wooden way, and get bored easily when it wasn't their turn, " Mrs Donaldson said.

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"Jersey Shore" didn't end because New Jersey residents complained about the negative depiction, especially of Italian-Americans. (I'm half Italian so I was keenly aware of this issue.) No, the shows ended when America got bored with seeing people covered in self-tanner get drunk and hook up in a hot tub or punch each other in a Seaside Beach bar.

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Bored-looking cops occasionally waved back those who tried to get in for a closer shot.

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It is working in a same way on Facebook: many brands and organizations are working hard to put their page in the mood and recruit fans, but what will happen when they will get bored, and they surely will.

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