It may get better quickly, either on its own or with treatment.
They are shipping early versions of their products on the belief that their products and the enabling technologies will get better quickly.
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Heart patients who get standard treatment get better quickly, so it is hard to tell without doing a rigorous trial whether it was due to the new treatment or now.
"Cholera can be treated quickly and people can get better quickly but the challenge is ensuring they don't get re-infected and clean drinking water needs to be available, " he said.
There's no point in giving up something that you enjoy unless you get something back that's better, and quickly.
But in the digital world, next gen products are so much better and cheaper than the previous versions that older products quickly get left behind.
Whereas younger people may have better short-term and get-to-the-point-quickly memory, older folks have had a greater variety of experiences and are better able to build a wider image out of a lot of different parts of memory.
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Strategically, the calculation is that it is better to get the shock of any spending cuts out of the way quickly - and if the coalition really does last for five years then, as the economy recovers, voters will be feeling the pain less severely by the time of the next election.
"We decided it was better to get together than to sacrifice both our margins to the cruise companies, " recalls Fluxman, who quickly set about preparing it to go public.
Most, (72%) disagreed with the suggestion that marriage was just another piece of paper and more than three quarters (76%) disagreed with the idea that it was better not to get married at all - and almost half (46%) agreed that married couples divorced too quickly without trying to make it work.
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