She's struggling to get ad revenue and venture funding to keep her enterprise afloat.
Some media buyers and advertisers said Facebook has stymied their attempts to get more ad measurement, for instance.
Instead, we get an ad for a new bagel breakfast sandwich.
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Chief Executive TerrySemelTerry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
Chief Executive Terry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
Of course, that mobile ad pricing upside for Google could be a downside for savvy advertisers that to date have been able to get valuable mobile ad inventory relatively cheaply.
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If you have three different kinds of ads, can monitor which one is getting clicked on the most and you can sort of tweak the you know the ad to get more people to look at and click on your ad.
That supposition needs to get tossed with ad rates on a one-way trip to the basement.
Then there is the process of automatic ad optimization where many versions of a single ad get pitted against each other in search of the one that gets clicked the most.
David Siroty, vice president of communications for Coldwell Banker, says that local ad ideas get picked up from one office to another.
We believe that some of this growth will be offset by weakness in ad revenues as ad dollars get split across several channels and platforms.
With the right analytics built in, an ad can get automatically tweaked to improve response, or maybe a new app is created because someone raved on Twitter.
Just as Facebook members post their latest vacation photos and spark conversations with buddies, someone in a marketing department, say, can post the latest version of a new ad and get instant feedback from his entire team on Chatter.
Dennis Roche, president of Access Sports Media, which operates screens hanging in the concourse of 47 professional sports arenas, said he is willing to risk some pricing erosion to get more dollars from ad categories that wouldn't necessarily buy space on his firm's screens.
Sodastream has a knack for publicity stunts and ad campaigns that get it into trouble.
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We get paid for that click way more than you would get paid for a banner ad.
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And now for the tough love: you have got to get serious about a local ad strategy.
The Aerospace Industries Association has both cultural and very practical reasons for improving that public awareness, so it's taking the unusual step of crowdfunding an ad purchase to get the American space program in front of as many eyes as possible.
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Efficient claims its ad-placement algorithms get 20%-to-50% better results than companies do on their own.
If all the ad networks and exchanges get behind one protocol, the system will work better.
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Moreover, as you increase your ad spending, people get used to the ads and just ignore them.
The other reason the year of the mobile ad always seems to get pushed out to next year?
That has helped it get all its property and motoring ad revenue back - and it is now 25% of its revenue.
Ogilvy had only a print ad with which to get his simple idea across and this idea helped spawn a multimillion dollar global communications firm.
"The more click your ad gets, you get rewarded over time with a higher listing as you are perceived by Google as being relevant, " he added.
If a renewed eruption threatened to continue for days or even weeks, the ad hoc efforts to get people home could develop into more permanent solutions for those making essential trips.
These firms advise companies how to design their sites to rank higher in search results or to bid more wisely on ad keywords or craft ad copy that will get clicked on more often.
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