I'd have to go there, get a vibe for the place, get a feeling for the place.

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How do you take Eminem off the gray, gritty streets of Detroit and get car buyers to pick up the same gritty vibe in a spotless suburban Chrysler dealership in Peoria?

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The great examples respect the artist and what the artist needs to get out of the partnership, and the artist is used to create a vibe, and not for a convenient lyric in a song.

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The video also emphasizes the perks and casual vibe of working at a deep-pocketed tech company, where employees get free food, work barefoot and skateboard around the office.

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