We're decidedly of two minds, since given a bit of haggling, most retailers will chuck in a branded lead, but we'd hate to get our shiny new gear home to find it's missing a key component the one time they don't.

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The key was taking these new products and leveraging a sales army to get them into the hands of many more customers.

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"The key thing for any new payment system is finding a trigger to get people to use it in the first place, " he told the BBC.

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William Fallon, notes that while Petraeus has thorough experience in a key theater, Iraq, he will have to get up to speed on new areas, including the rest of the Middle East, Central Asia and the Horn of Africa.

NPR: Petraeus Faces Wider Array Of Challenges