When Ford was gearing up car production in England at the start of the 1930s, the mayor of the town where he was building "the Detroit of Europe, " Dagenham, saw an opportunity to geta philanthropic donation.
But it indicates a demand (the majority of backers invested at a level which would get them a lamp, at a cost well over the average Kickstarter donation), and could yet be parlayed into the future development plans of the right kind of product.