"Our argument is, let's get started on a conversation about territory and about security, " he said.

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For those couples who are too inhibited to get this conversation started on their own, a trip to a marriage and family therapist should be a priority.

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Some of the different ventures and non-profits started using local comedians to get a conversation going around sanitation.

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Helping people get started with this difficult conversation would be a nice public service.

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To get the conversation around this started, Forbes gathered marketing executives for a discussion around this topic at the Association of National Advertisers Masters of Marketing 2012 Annual Conference in Orlando this week.

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