WHO's global influenza programme, to economists such as Paul Gertler, at the World Bank, is better surveillance and prevention.

ECONOMIST: Avian influenza

Messrs Bernanke and Gertler find that in the early and mid-1990s the Fed held interest rates below the level their model predicted if policy were aimed at future inflation.

ECONOMIST: Bubble trouble

Mr Bernanke wrote another paper with Mr Gertler arguing that central banks would do better not to try to stabilise asset prices but instead to concentrate on a target for consumer-price inflation.

ECONOMIST: Assets and their liabilities

Nat Gertler , host of a Peanuts fan site, got curious about the system and reverse engineered it, showing how you can play around with the images yourself, applying different sale tags and features.

FORBES: Ten Must-Read Tech Stories

An emerging face of irresponsible capitalism in Africa, Dan Gertler took his family's fortune in diamonds (his grandfather was the first president of the Israeli Diamond Exchange) and invested it in mining assets in the Democratic Republic of Congo.

FORBES: Dan Gertler