The decor in the public rooms is still homey but now chintz-free, with geometric prints and plaids in earth tones, and scarlet and cream on the couches and wing chairs.

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The other surprise, a small presentation also at MILK Studios, was a label called Calla characterized by bold prints in geometric in neon yellow and purple. (It also smelled like a rose-filled winter garden inside, courtesy olfactory branding company 12.29.) The silk-screened slim-fit pants, cute above-the-knee dresses, and thick PVC heels worked well together with tiny T-shirt-cut tops and softly angled jackets.

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The event was held at the grand ballroom of the Four Seasons hotel which was outfitted to have the same atmosphere as a Tory Burch boutique, replete with plush seating, pops of orange, animal prints, and geometric patterns.

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