As that process continues, providers will begin to differentiate through support, enterprise-class features such as more appropriate SLAs, geolocation services to assist in meeting regulatory and compliance needs, and baked-in social collaboration features.

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There were capabilities such as 3D animations, check-ins, and geolocation, but the user experience still was not quite good enough, Systrom says.

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The famed photo sharing network -- now some 80 million users deep -- is detailing its latest user interface overhaul today, and geolocation is at the heart of it.

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After the Wi-Spy Street View snafu, Google stopped mapping Wi-Fi spots with its Street View cars, instead mapping them using geolocation feedback from Android phones. (Apple does something similar with the iPhone.) Moving forward, though, Google will let Wi-Fi hotspot owners opt not to be included on the map.

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The iPhoto app, bundled gratis with every OS X-based Mac, touts a 'Places' section that automatically recognizes standardized geolocation data in photos.

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