Conditions could of course be attached to their sale, obliging them to maintain their geographic coverage.

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These transaction and other datasets are growing rapidly in terms of percentage coverage of all consumer transactions, variety of data sources, data granularity, and geographic coverage.

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Furthermore, Globalgig is expanding its international network geographic coverage to include Ireland, Denmark, Sweden, and Hong Kong in addition to the United States, United Kingdom, and Australia.

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What the sports group still lacked was depth of coverage of individual sports to match its geographic reach, Mr. Beusse said.

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