Understanding Millennials, like understanding GenX and GenY before them, is critical to future sales.

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GenX looks about equally to online, local TV and national TV for their news.

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As these communities grow, so do the opportunities for marketers to reach GenX and Millennial consumers.

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Well Mr. Lon S Cohen, GenX slacker, you will be 60 someday and might have one of my ailments.

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Social networks are growing fastest among the older generations beyond GenX, in some cases doubling or tripling in use compared to 2008 data.

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This GE plant makes highly complex jet aircraft engines like the GEnX used in the Boeing 787 and the GE90 on the 777.

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Thoughts on GenX leadership?

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The company identified 17 products that met its standard of providing "significant and measurable environmental performance advantages, " including a Lexan film that replaces conventional paint, Harmony water-conserving washing machines, the new fuel-efficient GEnx jet engine and GE's Evolution locomotive, a 208-ton, 4, 400hp workhorse that burns 3% less fuel and puts out 40% less pollution than its immediate predecessor.

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