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DeCode's genotyping efforts probably cost a fifth of what they would for Weber.
FORBES: Magazine Article
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The key to the whole endeavour is the rapid progress made over the past couple of years in genotyping equipment.
ECONOMIST: Peering into your medical future is risky
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He predicts the company should benefit as doctors start demanding new gene-based diagnostic tests for their patients, such as new methods for genotyping the AIDS virus.
FORBES: To Your Health
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More dramatically, Stefannson estimates that the genotyping phase of the experiment took two weeks at DeCode, but would have taken a year at the Marshfield Medical Research Foundation.
FORBES: Magazine Article