DeCODE Genetics (nasdaq: DCGN - news - people ) is competing with a number of companies that plan to offer personalized genome info, including 23andMe and Navigenics. 23andMe was co-founded by the new wife of Google (nasdaq: GOOG - news - people ) co-founder Sergey Brin , Anne Wojcicki, and has backing from Google and Genentech.
FORBES: Personal Genome Race Goes Into Overdrive