In the end it was a genius move and typical Southwest: unconventional, brash, unabashed.

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And in a genius move by the company's designers, it's also somewhat recessed so you won't have to worry about smudging the lens with grease.

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At some point this winter, a baseball general manager made a genius move or resisted making a stupid one that will propel his team to the title.

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The youngest CEO to have a company ranked in the Fortune 500, Mr. Dell has a long history of shrewd leadership, but this may be his most genius move yet.

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Its introduction of the Wii, at a time when many of the nay-sayers had left it for dead, was a genius move as it allowed the company to expand into the unaddressed market of more casual and social gamers.

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But what made the move truly genius, was that he launched it through Twitter.

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