U.S. vendors such as Genesys Telecommunications Laboratories have been pushing it for several years.
So far Cell Genesys and Dendreon are in the lead, with final-stage trials under way.
In the U.S., vendors like Genesys Telecommunications Laboratories (FORBES, July 6) have been pushing it for several years.
The trial was successful, and now the vaccine, called GVAX, has begun a final-stage trial on 600 patients at biotech firm Cell Genesys.
The application, called Genesys Connect for Service Cloud, will integrate with the Salesforce.com platform to allow for voice and multi-social network customer service capabilities.
FORBES: Genesys Teams Up With Salesforce For Customer Service
Firms now in human trials of this approach include Dendreon of Seattle, Cell Genesys in South San Francisco, England's Onyvax and Therion Biologics near Boston.
What it all boils down to, says Genesys, is the fact that social media tends to be seen by large firms as merely a means of marketing.
FORBES: Big Companies Aren't Using Social Media For Customer Service
This week at Dreamforce, a large cloud computing event sponsored by Salesforce.com, customer service company Genesys will announce a new application for use on the Salesforce.com application platform.
FORBES: Genesys Teams Up With Salesforce For Customer Service
Among the bargain stocks, Berry says, is Cell Genesys (nasdaq: CEGE - news - people ), which has a number of products in late stage-three trials, including a vaccine for non-small cell lung cancer.
With Genesys Connect for Service Cloud, we are taking these insights and combining them with Salesforce and a cloud delivery model to create a solution that is profoundly powerful, yet easy to deploy and simple to use.
FORBES: Genesys Teams Up With Salesforce For Customer Service
Second, the deal is further evidence of pending change in the contact center software market, which is transitioning to cloud-hosted solutions (Angel.com has a cloud-based and mid-market solution) at an accelerating clip and forcing the legacy incumbents (Genesys, Cisco, Avaya) to innovate or acquire.
FORBES: MicroStrategy To Sell Angel.com Unit To Genesys For $110M
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