The tax treatment of non-profits themselves is generous and complicated.

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The standard response of companies to the pension crisis of recent years has been to close their schemes to new members, plug the deficits from profits and set up less generous defined-contribution plans for new staff.

ECONOMIST: Bagehot

When prices were depressed and profits scarce foreign firms had to be lured with generous terms that now rankle.

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Pfizer also holds the top spot on the list of the most generous companies in America, which were measured by comparing total giving in cash and products during 2009 to total profits from 2008.

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