Roche, for its part, is facing generic competition on Accutane, one of its best-selling acne drugs.
Many are coming off patent and being distributed and produced, in large part, by the generic drug makers.
Pharmacy same-store sales were negatively impacted by the decrease in Medicare Part D patients, recent generic introductions and the loss of certain contracts with large clients.
For their part, brand-name and generic drugmakers argue the deals actually hasten lower-cost generics to market.
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Part of the decline came from generic competitors taking market share away from some of the company's top sellers, but there was another problem.
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The board voted last week to keep the name after an avalanche of criticism in November when it announced it was switching to the more generic Cancer Support Community Southwest Wisconsin, in part out of concern that young people today were unfamiliar with Radner, who died of ovarian cancer in 1989.
Studies show that, for example, Part D has lowered the retail price of generic medications by 19 percent.
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The pack includes a touchscreen equipped Chocolate knockoff (very 2006, but still quite strapping), a branded version of the AMOI N810 Windows Mobile 6 Professional device, a black slider that looks like death incarnated, and an ultra-generic silver clamshell that looks straight out of the early part of this decade.
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My initial question was whether that information page will be a generic message or will actually tell you what behavior on your part inspired this particular ad.
"Edgy" (the third most often cited word in the industry, right after "money" and "money") is a generic catch phrase that implies free-spirited bravery on the part of the people who are making the film.
Research shows that in the Part D program, the proportion of prescriptions filled with a generic drug has increased each year, as plans strive to keep premiums low.
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The cost is more than a "generic" plate, but less than a "vanity" plate, and part of the surcharge may go to a good cause.
As Krugman notes, it should have been obvious to anybody that Part D would come in under budget, because most widely used brand drugs are going generic.
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